Strategist

About

Strategist with an eye for spotting the insightful story

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Brand strategist based in 

New York City

I'm fortunate to spend the greater part of my day working as a brand strategist. I guide brands towards their fullest potential by putting a lens on consumer trends and internal culture, combining rigorous research with an intuitive vision.  

My strategy career has been anything but typical - primarily having spent it consulting and crisscrossing between traditional advertising, brand strategy firms and digital agencies. In fact, it began while I was a print producer, assisting strategy by filming focus groups for a pitch. Struck by the impact of the stories I heard, I left production and dived into strategy through Miami Ad School's Planning Boot Camp.

Fast forward nearly a decade later and I’m proud to say that my agility, perpetual hustle, and collaborative nature has allowed me to bring an insightful, holistic approach to a wide range of strategy endeavors. This includes pitch wins for brands like PUMA, Google, Susan G. Komen and others; helping to build a multi-year, multi-million global campaign; contributing to a Cannes-winning integrated campaign and having interviewed and presented to Fortune 500 stakeholders. I’m also regularly brought on to bring the outside in, curating trends and conducting or synthesizing primary research.

More than ever, I’m compelled by the big picture, believing that change must happen at the top with the business or brand, especially in today’s unpredictable media landscape.

When I'm not trying to charm stakeholders or consumers into divulging their deepest truths with my slightly awkward, comedic timing, I volunteer as the newsletter-writer for SheSays New York, as well as on the marketing committee of Engineers Without Borders. I also moonlight as a photographer, taking street photos, portraits and selling my images on Getty

 

 

 

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