Curiosity Matters

An Exploration of Branding, Design and Cultural Trends


I've officially been in San Francisco for over a month. As you can probably tell from the lack of posts, I'm having a wonderful time. The account planning program consists of 18 people, including 4 Brazilians, 2 Spaniards, 1 Argentinian, 1 Serbian, 1 Singaporean and 6 Americans from around the country. We're all motivated, curious, interesting, intelligent and kind, to say the least. It's sort of like study abroad except people are mature and everyone is genuinely appreciative of the experience because we've all put a lot of time and money into the program. I can't put into words how great it feels to be exactly where I was meant to be and I say that in the broadest terms.

Within the first two weeks, I met a few people who are now very good friends. In fact, I've probably met over a hundred people but can remember the exact moment that I met these people I now consider close friends. There was an instant and mutual connection. With them, I only had one solid thing in common - but otherwise, we all come from completely different backgrounds. What is it about our personalities that result in us connecting? Is there such a thing as a soul mate? Platonic soul mate? Could we each take personality tests that would predict our friendship? Is there science behind this? Psychology? Do we remind each other of other friendships? I've been pondering these questions but mostly enjoying the ride.