Brand Strategist

Curiosity Matters

An Exploration of Branding, Design and Cultural Trends

Cozy in Schmersey

I'm so glad I made the trek to my parent's today. It's so nice and cozy. No massive pipe banging to keep me awake. And I can literally spend the entire weekend in their house and not feel lazy, lonely or lame. There's something about being able to walk through various rooms, up and down stairs, that make staying inside not that claustrophobic. And all the goodies my mom buys. Case in point.

Me: looking through the cabinets. "Mom, why did you buy all these pastries? You know we don't need them."
Mom: "Because they were on sale."
Me: Noting that this is the same answer she always gives and shakes head. "But mom, what's the point of buying something on sale if we don't need it and will make us fat..." trails off.