Brand Strategist

Curiosity Matters

An Exploration of Branding, Design and Cultural Trends

Creators - Give and Take

As the holidays approach, I leave you with a bit of creative inspiration. This is a great example of how a brand used social in an authentic and entertaining way that leveraged influencers. The give - inspiring, original content. The get - product shots, an introduction to a younger audience and launch content. So the next time you take a photo over the next few days, think about how you can use simple, inexpensive tools to make something beautiful. This was created by Razorfish New York with credit to Mercedes for embracing the newer marketing channel of Instagram.

Mercedes Benz - Take The Wheel Campaign from Razorfish NYC on Vimeo.