Brand Strategist

Curiosity Matters

An Exploration of Branding, Design and Cultural Trends


And by the way, you know when you oversleep.. and in your head, while you're dreaming, you sort of realize it. Well, once again this morning, my laziness over road that thought process. I woke up at 8:30. Oh, but it gets better. As you may recall, Monday morning I slept till 9:30 because I didn't set my alarm correctly after my roommate had buried it (rightfully so) under my pillow. Last night, I had the common sense to set my cell phone just in case. But you wouldn't believe my stupidity. I set it to 9:30am. Why yes, that was my Id completely burying the "ego" thought process there.

My mother, possessing some serious motherly ESP that needs to be studied, called my cell phone at 7:30 to wake me up. But.. unfortunately, I briefly picked up the phone, incoherently grunted I was awake, and promptly hung up and rolled back to sleep. Fortunately the light from the kitchen streamed into my room, waking me up. I literally woke up, looked at the clock, and angrily blurted out "Not again!!?"

All in all, I have concluded that 1. I really like my sleep. 2. My mom is psychic. 3. My roommate actually decreased the VOLUME of my alarm in addition to "un-setting it." and 4. There is clearly no guarantee that I will wake up on time tomorrow morning.