Strategist

Thoughts

An Exploration of Branding, Design and Cultural Trends

Hybrid Strategist For Hire

I don't think I've ever used my blog to promote my professional services but here it goes.

Strategist for hire.

I'm looking for a full-time position as a brand planner / account planner in NYC but open to immediate freelance as well - even working remotely. I'm adept at:

Research - including desk research, consumer (quant and qual), competitive reviews, trend spotting - basically anything that goes into leading up to the strategic development for a pitch or creative briefs.

POVs on digital and cultural trends - colorful, informative and engaging decks that sway clients into embracing new ideas, technologies and directions.

Market landscape and background debriefs - Anything that goes into preparing senior leadership teams for strategic development, pitches and major client meetings.

Creative development - Planting creative seeds, guiding them in a strategic direction.

I've worked across a variety of categories from CPG to credit cards and banking on pitches, global digital strategies, innovation strategy, mobile media, etc. I've primarily worked with ad agencies including JWT, R/GA, Razorfish, M&C Saatchi Mobile and many others. I'd consider myself a big picture thinker and more of a planner but have a fairly deep knowledge of digital and how our behaviors have evolved through digital. I've helped win new business - most recently Google Enterprise and PUMA. I'm resourceful, very fast but thorough, and have been told I'm a creative director's dream for my ability to channel my creative background and bring the consumer to life. For more information on my work background you can check out my LinkedIn or my consulting website.

I've worked directly with global senior leadership teams and have turned around projects within short deadlines. Most importantly, I love a new challenge and the opportunity to add value to both clients and their customers.

Contact me at molly@mollyaaker.com for more details.

But don't take my word for it..

0a3542cMolly proved to be a vital resource to both the new biz and strategy group at JWT NY. A natural born investigator, she left no stone unturned in her quest to help unearth insight in the areas of brand DNA, audience, culture and competitive. Hugely diligent and a very hard worker. I highly endorse Molly as a value add to any project.

Robin Bardolia, Chief Strategic Officer of JWT North America

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25d8a0fMolly is a passionate, eager and hard-working member of the team. She is ready to tackle any task given to her, and proactively seeks ways to further engage in the business at hand to drive next steps forward. Whether taking to the streets to perform live on-the-fly "focus groups", pulling together research for global brand snapshots, or supporting strategists on new business pitches, Molly contributes a massive appetite for unearthing insights on brands and consumers alike. This came into play in our recent new business pitches for Google and PUMA (both wins). Molly takes direction well and is resourceful even when given minimal guidance. It is refreshing to work with someone who brings dimension to research; Molly's scrappy entrepreneurial spirit and writing & photography talent add that very texture.

Emilie Vasu, Director of Business Development at JWT