Brand Strategist

Curiosity Matters

An Exploration of Branding, Design and Cultural Trends

I Learn Something New Everyday.

That would be chocolate whip cream and blackberries over my waffle.

So at my favorite grocery store, my favorite punkish, cute, deli guy told me they don't carry Splenda because the company does cruel animal testing. Dang. Well I guess that's off my list. I started researching the validity of this claim and had a hard time finding reputable sources but did find some info on sweeteners. I think it's probably obvious that artificial sweeteners aren't the best chemicals for us, but the info I learned has persuaded me to stick to regular sugar- maybe even give up my diet Snapple.