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Curiosity Matters

An Exploration of Branding, Design and Cultural Trends

The Half Life of Facts

Got this via Planning Tools & Hacks. Super interesting from a planner perspective because we always have to figure out how to use the knowledge we find and which information is the most important. It's especially interesting when you look at cultural, technology and scientific trends. What is really a trend and what is hype? How important is one technological breakthrough vs. another? Once something is "discovered," then every news outlet capitalizes on it. But what happens if that insight is questionable? When we found out that Jonah Lehrer falsified quotes on his latest book Imagine: How Creativity Works, we all asked ourselves if that debunked his entire hypothesis. Did that make every subsequent article that came out after his book release completely inaccurate?