Brand Strategist

Curiosity Matters

An Exploration of Branding, Design and Cultural Trends

The Lewis Model - Cultural Differences Simplified

I came across this while working on a global project. I'm sure anyone who's traveled outside the U.S. or spent time with people from outside the country will notice that there are distinct differences in how people behave. Do they tend to seem warmer? More emotional? Rational? Impulsive? Or respectful and hold tradition over everything else.The_Lewis_Model_712