My Guiding Beliefs in Strategy & Life
Simplicity over complex gibberish. I avoid marketing-speak like the Post Office at lunch break.
That our relationship with brands and brand building itself follows well-established human behavior.
That we're not reinventing the rules of marketing, just using different tools.
That not everything can be measured so maybe it's time that in some cases, we give into that je ne sais quoi; i.e. lean into qualitative research. (For a real treat, ask me to demonstrate my fake, French accent)
That we're in, what I believe, is a historically exciting and significant time of disruption across every part of life from the brands we use to even how we define gender. So how will you adapt?