Strategist

Services & Approach

I have an innate passion for understanding what makes people tick and am driven by a desire to solve problems. 

 

My Guiding Beliefs in Strategy & Life

  1. Simplicity over complexity. Cut the jargon. 

  2. Our relationship with brands follows well-established human behavior. 

  3. We're not reinventing the rules of marketing, just using different tools. 

  4. Not everything can be measured so maybe it's time that in some cases, we give into that je ne sais quoi; i.e. lean into qualitative research. 

  5. We're in, what I believe, is a historically exciting and significant time of disruption across every part of life from the brands we use to even how we define gender. So how will you adapt?

 

SERVICES

RESEARCH + ANALYSIS

• Cultural / Innovation Trends (including trends-scouting through street photography)
• Consumer Research: Quant & Qual
• Competitive / Market Analysis
• Stakeholder Interviews / Brand Analysis

STRATEGIC DEVELOPMENT

• Brand Strategy (Positioning, Identity & Internal Development) 
• Creative / Campaign Strategy
• Digital / Social Strategy

CREATIVE DEVELOPMENT / WORKSHOPS + INSPIRATION

• Consumer + Strategy Visual Dossiers
• Creative Briefing Sessions
• Stimulus for Workshops