My Guiding Beliefs in Strategy & Life
Simplicity over complexity. Cut the jargon.
Our relationship with brands follows well-established human behavior.
We're not reinventing the rules of marketing, just using different tools.
Not everything can be measured so maybe it's time that in some cases, we give into that je ne sais quoi; i.e. lean into qualitative research.
We're in, what I believe, is a historically exciting and significant time of disruption across every part of life from the brands we use to even how we define gender. So how will you adapt?