In 2013, I worked as a strategy consultant at JWT supporting new business through strategy, working with the New York and global teams on a series of high profile pitches.
Reinstate PUMA back to the stage as a global athletic powerhouse.
People that really got s
wag wear PUMAs
“People that really got swag wear PUMAs. Like, I wear them for the style. It sets the trend. Cause not a lot of people wear PUMA so I will set the trend in my generation if I wear it.”
18 year old, Union Square, NYC, Fall 2013
Key team member at discovery stage and strategic development for global PUMA pitch.
Global pitch win. Language from original strategy continues to guide PUMA's brand today 5+ years later (as seen on their website). PUMA has regained cultural relevance and revenue continues to grow.