Brand Strategist
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Brand Transformation

Brand Transformation

In 2013, I worked as a strategy consultant at JWT supporting new business through strategy, working with the New York and global teams on a series of high profile pitches.

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PUMA

Global pitch

OPPORTUNITY

Reinstate PUMA back to the stage as a global athletic powerhouse.

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People that really got s

wag wear PUMAs

“People that really got swag wear PUMAs. Like, I wear them for the style. It sets the trend. Cause not a lot of people wear PUMA so I will set the trend in my generation if I wear it.”

18 year old, Union Square, NYC, Fall 2013

PROJECT ROLE

Key team member at discovery stage and strategic development for global PUMA pitch.

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RESULTS

Global pitch win. Language from original strategy continues to guide PUMA's brand today 5+ years later (as seen on their website). PUMA has regained cultural relevance and revenue continues to grow.

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