Brand Strategist
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Company Transformation

Company Transformation

In the fall of 2016, I was brought on as a strategy consultant to help transform a digital product company towards offering services and infuse my knowledge of marketing into the organization.

 
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OPPORTUNITY

Expand a twenty-year old digital product company focused on the commercial real estate space into becoming a digital agency.

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PROJECT ROLE

Lead end-to-end repositioning (strategy, visual & messaging, marketing materials) of digital product company to a service company in the commercial real estate space.

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RESULT

Unprecedented lead generations and a strategy, messaging and visual identity that continues to guide company 2+ years later.