Brand Strategist
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Brand Development

Brand Development

Upon returning to New York City, with a desire to get back to brand strategy, I helped lay the foundation of a startup brand through a scrappy but diligent discovery process that took me into the homes of mothers around New York City.

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OPPORTUNITY

Develop a new children’s clothing e-commerce brand targeted towards affluent, urban parents.

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PROJECT ROLE

Strategic support in strategic development including ethnographies, competitive positioning and cultural trends. Continued to consult on brand development in messaging.

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RESULT

Growing brand that continues to use original language today.