Molly Aaker

Strategist + Content Creator

Research

Research

Short of having an RSS feed implanted directly into my brain, my quest for knowledge knows no bounds. I dig until I find deep insights - whether that’s through primary, qualitative research or finding a story in data. As a street photographer, I’m a keen observer of how the world is changing around me - from digital behaviors to fashion and even seemingly unrelated demographic trends. A photographer’s eye never shuts off.

Strategy

Strategy

With a track record of winning new business for top New York City ad agencies, my strategic development experience runs the gamut from integrated, creative strategy to digital. Ultimately, I seek to solve client problems by understanding the market landscape, cultural trends and most importantly, consumer needs.

Creative Inspiration

Creative Inspiration

I’ve been told that I’m a creative director’s dream. I use my creative background in photography and writing to paint a rich picture of the consumer and market landscape for my audience whether that's eager creatives seeking inspiration or clients seeking to understand. And I keep a constant finger on the pulse of technology, knowledgeable about the latest digital trends and wearable gadgets.

About

When I was in elementary school, my friends called me Curious George. While I’ve matured since then, my curiosity has not abated. I have an innate passion for understanding what makes people tick and and a near compulsion to solve problems. Fortunately, after a windy New York City career that included photography sales, art buying at an ad agency and even a brief stint at TED, I discovered strategy as a means to do the above. Since completing Miami Ad School’s Account Planning Boot Camp in 2010, I have been lucky enough to work at a variety of New York City ad agencies and research firms on a multitude of brands and in various strategic capacities.

In pursuit of uncovering the truth, I’ve traveled the world many times over (virtually) understanding the cultural nuances and needs of various markets. I’ve spent weeks staring at and photographing people’s sneakers on the streets of New York. I’ve interviewed countless strangers, often with them commenting that “they’ve never told these things to anyone else.” And I’ve found buried treasures under layers of web pages – uncovering key brand insights.

In short, my job is pretty awesome and I feel incredibly fortunate that my path led me here.

Some more context. I grew up in the diverse suburb Teaneck, N.J., twenty minutes outside of NYC – born to a graphic designer and copywriter. Advertising and design are in my blood. I studied studio art at Skidmore College where I spent a year abroad – first in Florence and then in Paris. In addition to being a voracious reader, I spend the majority of my free time wandering around the culturally-rich streets of downtown Manhattan with my camera. I also regularly write about consumer trends on my blog Curiosity Matters, am attempting to write a semi-autobiographical fictional novel and am the editor / writer for a global women’s networking organization called SheSays. And on the off chance I have an hour to spare during the week, I guide people through their various technological challenges through my consultancy GetTech.

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