Molly Aaker

Strategist + Content Creator

Research

Research

Short of having an RSS feed implanted directly into my brain, my quest for knowledge knows no bounds. I keep digging until I find a truth - whether that’s through primary, qualitative research or finding a story in data. As a street photographer, I’m a keen observer of the world around me, noticing patterns and how the world is changing - from digital behaviors to seemingly unrelated world events. A photographer’s eye never shuts off.

Strategy

Strategy

With a track record of winning new business for top New York City ad agencies, my strategic development experience runs the gamut from integrated, creative strategy to digital strategy. Ultimately, I seek to solve client problems by understanding the market landscape, cultural trends and consumer needs.

Creative Development

Creative Development

I’ve been told that I’m a creative director’s dream. I use my creative background in photography and writing to truly paint a rich picture for my audience whether that’s an eager creative team or busy client. And I keep a constant finger on the pulse of technology, knowledgeable about the latest digital trends and wearable gadgets.

About

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When I was in elementary school, my friends called me Curious George. While I’ve matured since then, my curiosity has not abated. I have an innate passion for understanding what makes people tick and and a near compulsion to solve problems. Fortunately, after a windy career that included photography sales, art buying at an ad agency and even a brief stint at TED, I discovered account planning as a means to do the above. Since completing Miami Ad School’s Account Planning Boot Camp in 2010, I have been lucky enough to work at a variety of New York City ad agencies on a multitude of brands and in various strategic capacities.

In pursuit of uncovering the truth, I’ve traveled the world many times over (virtually) understanding the cultural nuances and needs of various markets. I’ve spent weeks staring at and photographing people’s sneakers on the streets of New York. I’ve interviewed countless strangers, often with them commenting that “they’ve never told these things to anyone else.” And I’ve found buried treasures under layers of web pages – uncovering key brand insights.

In short, my job is pretty awesome and I feel incredibly fortunate that my path led me here.

Some more context. I grew up in the diverse suburb Teaneck, N.J., twenty minutes outside of NYC – born to a graphic designer and copywriter. Advertising is in my blood. I studied studio art at Skidmore College where I spent a year abroad – first in Florence and then in Paris. In addition to being a voracious reader, I spend the majority of my free time wandering around the culturally-rich streets of downtown Manhattan with my camera. I also regularly write about consumer trends on my blog Curiosity Matters, am attempting to write a semi-autobiographical fictional novel and am the editor / writer for a global women’s networking organization called SheSays. And on the off chance I have an hour to spare during the week, I guide people through their various technological challenges through my consultancy GetTech.

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