Inspires Opportunities Frequently hired or resourced on projects to bring outside inspiration to client projects that spark creative development, innovation and new opportunities though:

  • Deep consumer insights delivered through video, imagery or as part of a strategic deck
  • Stakeholder interviews
  • Expert interviews across a variety of fields by leveraging my vast and diverse network
  • Extensive cultural and consumer trends insights

Experience

  • Presented trends insights across a variety of categories to clients and agency partners
  • Interviewed, filmed and presented consumer insights into Gen Z market to agency for soft drink launch

Sell-In Opportunities A proven track record for winning new business and growing clients organically during short pitch timelines and limited budgets through:

  • Leveraging my diverse personal network and empathetic nature to gain deep consumer insight
  • Storytelling that brings in a fresh new perspective and sets up the work
  • Collaboration with internal teams

Experience

  • Synthesized market landscape, brand and consumer insights to global pitch team, contributing to millions of dollars in major new business wins

Creative Partner My background in photography, art and writing makes me a valued partner to creative and design teams through:

  • Creative briefings (including pitch and current client work) that uses storytelling and imagery for background and strategy
  • Soundboard for creatives in copywriting, design and creative development
  • Sourcing and presenting innovative case studies and consumer trends

Experience

  • Led influencer and day-to-day strategy on award-winning integrated campaign
  • Conducted a tone of voice and branding workshop with creative teams to craft content strategy for digital notebook tool
  • Day-to-day strategic lead across a variety of clients working closely with creatives on campaigns

Team-Builder Working across a variety of agencies in two different markets has given me a perspective on how to build an integrated, collaborative team that marries both digital thinking with creative and brand thinking through: 

  • Providing internal teams with POVs on macro trends and tactics
  • Sharing research and providing team members with a sounding board for ideas
  • Working with teams to develop formalized processes based off of past projects

Experience

  • Guided junior strategists on research projects
  • Initiated strategic practice at growing mobile media agency
  • Presented lunch and learn and inspirational series to agency colleagues

BRANDS

AGENCIES

Work Samples Available Upon Request