Brooklyn-based brand strategist
I help clients solve big challenges in order to create transformation and real growth.
Jones Knowles Ritchie
Faith Popcorn’s BrainReserve
Brand strategist and creative problem-solver with eight years of experience transforming and growing Fortune 500 brands. I believe that brands have the power to improve lives whether using communications and actions to inspire, unite customers, or provide superior products and experiences. I help brands deliver on these beliefs. I guide companies towards purpose-driven actions, help brands find their place in culture, and bring new perspectives that spur change.
I’m known as a collaborative partner, having a pulse on culture and tackling under-resourced projects with a gritty ingenuity. I love what I do; helping clients grow their business, nerding out on the history of a brand or the latest trend, and talking to consumers and clients.
I originally wanted to be a treasure-hunting archeologist (Thanks Indiana Jones). Instead, when I’m not seeking nuggets of insight during my day job, I’m traveling with my camera in hand as a photographer, or capturing career advice as the writer / editor of the SheSays newsletter. I live in Crown Heights, Brooklyn where I satisfy my intense curiosity of people through long walks to the subway and quality time on the A train.